Targeted vs. Broad Stroke Marketing
Your business could be plastered on every billboard on Route 95, but how effective would that be?
In marketing, it's more than just getting every moving pair of eyes to see your business name. With large advertisements such as billboards, nearly every driver on that road will pay it a glance, maybe a smirk if it's a clever one and not much more. They serve to get your name out there but not in any memorable way. If you break it down to cost per pair of eyes, a lot of money is being wasted on people not interested in the slightest, not in your area and not ready to buy.
Targeted ads such as those done on Facebook are exponentially more cost effective. Imagine your ideal client. One who lives locally and lives comfortably (ie. they have no qualms paying for your service), maybe they work in a certain field or are interested in a certain topic. However narrow you'd like to make it, it can be done. It's all about getting your business in front of the right eyes, not just any eyes. People who looking for what you provide and are ready to pay for it.
At ReUP, we take special care to ensure every dollar of ad-spend is being used as efficiently and effectively as possible. Our digital ad experts have honed their skills for years and know the ins and outs of Facebook and Google's ever changing algorithms. They take into great consideration who exactly you are trying to attract and then craft the perfect ad to your specifications.